Tandav Films collaborates various celebrities in a video for a social cause
MUMBAI: After winning many critical acclamations for its debut
production film, Khosla Ka Ghosla, Raj Hiremath & Savita Raj
Hiremath of Tandav Films Entertainment Pvt. Ltd. are now producing a
video to mobilize masses to stand up in the movement against poverty.
The video features many renowned celebrities from different fields. With
This video to be known as Public Social Advertising (PSA), Tandav Films
have brought various known faces from different walks of life to stand
up together against a social cause.
Namely, the master of music, A.R Rehman, lyrics maestro, Gulzar, Singing
sensations Sonu Nigam and Sunidhi Chauhan, Indian Cricketer Yuvraj
Singh, the young & dashing actor Ranbir Kapoor and cross border
model turned actress of �Khuda Kay Liye' Fame Imaan Ali will be seen
in the video, conveying the right message to the masses for removal of
poverty. This video is being directed by Meghna Gulzar and is already in
its production stage.
Considering their quality work in the field of communications with
creative content in Advertising and Feature Films, United Nations
Millennium Campaign (UNMC) has assigned Tandav Films to take care of the
production of this video. Another reason of this video alongside
educating and informing the masses would also be to popularize
Millennium Development Goals (MDGs). The video will essentially focus on
the global advocacy campaign called Stand up and Take Action....
In last October, 43 million people across the globe took part in this
campaign and set up a Guinnies world record. A bigger number is what the
UNMC is all eyeing upon this year and that is why they are involving
the Indian celebrities this time to stand as a face to this campaign.
Celebrities' voice makes a lot of difference when collaborate with a
cause. They attract more people than any organizations. Thus the correct
selection of production house and celebrities is the prior choice for
positive outputs.
We are pleased with such a warm gesture by UNMC. I think it is our mere
vision towards creativity that lead us to attain this project and I am
happy it is for a noble cause. I would like to add as much as to this
social need. I announce that this video will be aired free of cost in
major Television Channels.... Is what Raj Hiremath, the producer of this
video quips.
After the success of Khosla Ka Ghosla, which was released in 2006 and
won many a rave reviews, Raj & Savita's confidence has been doubled.
It is a truth that there was no brand ambassador for the movie however
Tandav Films took it to the levels of success with their undeterred
focus towards creativity. The forte of Khosla Ka Ghosla was its
simplicity, sincerity and substance and much of that credit went to
Tandav Films for organizing all of those things so well.
Starting from Advertising to a stage where we are all set to produce
many films is a journey which I believe is just an extension to our
creativity. Advertising kept us a bit restricted since we had to work on
a set brief, while film making is more liberal in many ways. I am glad
to have such an opportunity to work with renowned organization like UNMC
and I am sure that we would prove them our creativity and
credibility.... He further adds
This video is a very big & prestigious project which includes many
world famous brand patents also. Even for the UNMC it was a tough task
to locate right people for this job and they underwent stringent
criteria of selection for this. Ultimately the creative urge of Tandav
Films bagged them this project. It certainly is a big honor for this
production house to represent the Indian creativity on an International
level. The video is almost ready for telecast and will start airing from
next week onwards.
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